Best bachelor's in marketing programs

A 4-year bachelor’s in marketing degree develops the skills required for a range of entry-level marketing roles. The best marketing schools teach both traditional marketing and the skills needed for a successful digital marketing career. Here we rank the best colleges for marketing using a methodology that prioritizes earnings, debt, and return on investment.  

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514 Results (Showing 20 of 514)

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#1 in Marketing | #15 in Business

University of Florida

Gainesville, Florida

Economic score: 0.52

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $6,302

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: Under a year

Average time in years to pay back educational costs.

Earnings: $60,863

Median earnings of all students 3 years after graduation.

EarningsPlus: + $16,142

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 32%
Graduation rate: 88%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#2 in Marketing | #50 in Business

University of Pennsylvania

Philadelphia, Pennsylvania

Economic score: 0.91

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $25,802

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.6 years

Average time in years to pay back educational costs.

Earnings: $93,351

Median earnings of all students 3 years after graduation.

EarningsPlus: + $39,773

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 9%
Graduation rate: 97%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#3 in Marketing | #12 in Business

University of Illinois Urbana-Champaign

Champaign, Illinois

Economic score: 0.98

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $15,880

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.5 years

Average time in years to pay back educational costs.

Earnings: $69,334

Median earnings of all students 3 years after graduation.

EarningsPlus: + $24,497

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 64%
Graduation rate: 85%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#4 in Marketing | #31 in Business

Florida State University

Tallahassee, Florida

Economic score: 1.06

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $9,789

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.3 years

Average time in years to pay back educational costs.

Earnings: $54,524

Median earnings of all students 3 years after graduation.

EarningsPlus: + $9,803

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 33%
Graduation rate: 81%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#5 in Marketing | #14 in Business

Brigham Young University

Provo, Utah

Economic score: 1.17

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $13,322

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.8 years

Average time in years to pay back educational costs.

Earnings: $65,876

Median earnings of all students 3 years after graduation.

EarningsPlus: + $23,650

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 70%
Graduation rate: 85%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#6 in Marketing | #67 in Business

North Carolina A & T State University

Greensboro, North Carolina

Economic score: 1.17

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $10,274

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.5 years

Average time in years to pay back educational costs.

Earnings: $54,661

Median earnings of all students 3 years after graduation.

EarningsPlus: + $12,590

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 57%
Graduation rate: 54%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#7 in Marketing | #43 in Business

University of Wisconsin-Madison

Madison, Wisconsin

Economic score: 1.20

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $17,708

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.7 years

Average time in years to pay back educational costs.

Earnings: $72,261

Median earnings of all students 3 years after graduation.

EarningsPlus: + $20,186

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 58%
Graduation rate: 87%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#8 in Marketing | #95 in Business

Georgetown University

Washington, District of Columbia

Economic score: 1.21

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $28,909

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 2 years

Average time in years to pay back educational costs.

Earnings: $81,556

Median earnings of all students 3 years after graduation.

EarningsPlus: + $32,270

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 17%
Graduation rate: 94%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#9 in Marketing

Washington University in St Louis

Saint Louis, Missouri

Economic score: 1.21

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $26,869

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 2 years

Average time in years to pay back educational costs.

Earnings: $78,896

Median earnings of all students 3 years after graduation.

EarningsPlus: + $31,576

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 17%
Graduation rate: 94%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#10 in Marketing | #60 in Business

University of Georgia

Athens, Georgia

Economic score: 1.23

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $13,649

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.7 years

Average time in years to pay back educational costs.

Earnings: $57,472

Median earnings of all students 3 years after graduation.

EarningsPlus: + $15,579

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 49%
Graduation rate: 85%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#11 in Marketing | #48 in Business

University of Washington-Tacoma Campus

Tacoma, Washington

Economic score: 1.24

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $10,817

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.6 years

Average time in years to pay back educational costs.

Earnings: $57,329

Median earnings of all students 3 years after graduation.

EarningsPlus: + $12,370

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 87%
Graduation rate: 76%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#12 in Marketing | #103 in Business

University of Arizona

Tucson, Arizona

Economic score: 1.27

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $15,016

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.8 years

Average time in years to pay back educational costs.

Earnings: $61,698

Median earnings of all students 3 years after graduation.

EarningsPlus: + $16,980

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 86%
Graduation rate: 65%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#13 in Marketing | #61 in Business

University of Washington-Bothell Campus

Bothell, Washington

Economic score: 1.30

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $11,060

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.7 years

Average time in years to pay back educational costs.

Earnings: $57,329

Median earnings of all students 3 years after graduation.

EarningsPlus: + $12,370

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 88%
Graduation rate: 74%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#14 in Marketing | #17 in Business

Arizona State University Campus Immersion

Tempe, Arizona

Economic score: 1.30

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $11,706

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.6 years

Average time in years to pay back educational costs.

Earnings: $55,865

Median earnings of all students 3 years after graduation.

EarningsPlus: + $11,147

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 89%
Graduation rate: 67%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#15 in Marketing | #56 in Business

University of Michigan-Dearborn

Dearborn, Michigan

Economic score: 1.30

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $11,473

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.7 years

Average time in years to pay back educational costs.

Earnings: $57,437

Median earnings of all students 3 years after graduation.

EarningsPlus: + $13,391

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 68%
Graduation rate: 56%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#16 in Marketing | #20 in Business

Michigan State University

East Lansing, Michigan

Economic score: 1.33

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $19,173

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 2 years

Average time in years to pay back educational costs.

Earnings: $65,267

Median earnings of all students 3 years after graduation.

EarningsPlus: + $21,221

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 77%
Graduation rate: 81%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#17 in Marketing | #65 in Business

University of Delaware

Newark, Delaware

Economic score: 1.40

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $17,220

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.9 years

Average time in years to pay back educational costs.

Earnings: $65,051

Median earnings of all students 3 years after graduation.

EarningsPlus: + $16,427

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 66%
Graduation rate: 81%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#18 in Marketing | #166 in Business

The University of West Florida

Pensacola, Florida

Economic score: 1.42

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $7,406

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.5 years

Average time in years to pay back educational costs.

Earnings: $46,327

Median earnings of all students 3 years after graduation.

EarningsPlus: + $1,606

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 58%
Graduation rate: 52%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#19 in Marketing | #75 in Business

Central Michigan University

Mount Pleasant, Michigan

Economic score: 1.43

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $15,981

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 2 years

Average time in years to pay back educational costs.

Earnings: $60,524

Median earnings of all students 3 years after graduation.

EarningsPlus: + $16,478

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 69%
Graduation rate: 61%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

#20 in Marketing | #73 in Business

Florida International University

Miami, Florida

Economic score: 1.44

Calculated by dividing the debt-to-earnings by earningsplus percentage. The lower the economic score, the better.

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Net cost: $7,296

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Payback: 1.5 years

Average time in years to pay back educational costs.

Earnings: $46,278

Median earnings of all students 3 years after graduation.

EarningsPlus: + $1,557

Earnings plus shows how much more or less the median student earns than the median earnings of undergraduate graduates in the same program type. (Based on ipeds CIP Code taxonomy)

Admission rate: 58%
Graduation rate: 66%

Schools with a graduation rate in the bottom 50% in their state are shown in red. Schools in the bottom 25% nationally are put to the end of the ranking list.

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